Voter and Media Sentiment on McDonnell and Deeds
by Laurel Earhart
Sentiment of Virginia Voters and the Press toward
Governor Bob McDonnell and challenger Creigh Deeds
Sentiment Analysis tools are used to detect polarity of opinion statements about any object a user chooses. In this case, we ran all of our sources, which include over 45 thousand domestic and international news and blogs through our sentiment analysis engine and did a simple query for Creigh Deeds vs Bob McDonnell.
Despite some harsh words of each candidate towards his opponent, our data suggest that sentiment of the Virginia voter and the press is trending upward for both candidates as we enter the final month of the gubernatorial race.
We could refine the query further, by selecting news versus social media sources, or select only regional media sources south of the Beltway, for example. However, given the amount of time until the elections, we will focus our energy on identifying voter sentiment on specific issues of importance to Virginians… more importantly voter sentiment on the linguistics used to describe those issues. Is there a difference, for example, in sentiment toward green energy versus renewable energy?
Which issues are the greatest “hot buttons” for Virginia voters this election? How do voters feel about special interest groups that support the various candidates? There are so many questions that up until now required extensive polling. Today, with sentiment analysis, we can tap into such information quickly and effectively. We would love your ideas of issues we could track in the Virginia election. Please email your suggestions to earhart@sentimetrix.com.
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Opinion Tracking in the Web 2.0 World
Opinion Tracking in the Web 2.0 World
The world has fundamentally changed as the Internet has become a universal means of communication and the dominant force in advertising and brand management. The blogosphere is a huge “echo chamber” for individual opinions and online social networking is influencing every aspect of life. Word of mouth marketing is increasingly driving purchasing decisions, brand loyalty and customer attitudes. The Internet contains a wealth of data that can be mined for valuable opinions – with implications for companies and national security agencies alike. Web 2.0 companies need to better leverage and monetize the huge volume of opinions expressed, successful product companies must constantly monitor where they stand online and government agencies need better tools to tap this valuable source of intelligence data.
SentiMetrix software enables companies to analyze and capitalize on the explosion of individual opinions expressed online — in traditional and new “social media” sites, blogs, online discussions, customer generated ratings, etc. SentiMetrix provides precise, real-time quantitative data on user opinions. The system’s highly accurate sentiment analysis engine leverages patent pending algorithms that have been independently validated. SentiMetrix software provides precise sentiment scoring, attribute level opinion analysis and supports nine languages.
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