Voter and Media Sentiment in NJ and VA elections
By Laurel Earhart
October 15, 2009
Our software crawls 45,000 news and blogs to extract sentiment expressed toward the political candidates running for governor in NJ and VA. While this is not a statistically representative sampling such as a Gallup Poll, for example, it does provide immediate and subtle shifts in published opinion about the candidates in question.
Many tools simply detect whether opinion is positive, negative, or neutral. Ours is a sliding scale that determines the degree of polarity on an infinite scale between -1 being the most negative to +1 being the most positive. We can detect the most subtle shifts to determine if sentiment toward a candidate or his or her opinion on issues is being affected. Moreover, we detect opinion toward each candidate, each issue, each phrase and topic within each article we scan, not simply an overall opinion score of the article or blog itself.
Our system is real-time, and we will update this blog frequently to provide insight as to how sentiment changes, but more importantly, why it changes.
We are very excited about this new tool and the way we believe we can help candidates keep their fingers on the pulse of the people during and after the election cycle. Stay tuned for more sentiment analysis charts during the Governor elections.
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Opinion Tracking in the Web 2.0 World
Opinion Tracking in the Web 2.0 World
The world has fundamentally changed as the Internet has become a universal means of communication and the dominant force in advertising and brand management. The blogosphere is a huge “echo chamber” for individual opinions and online social networking is influencing every aspect of life. Word of mouth marketing is increasingly driving purchasing decisions, brand loyalty and customer attitudes. The Internet contains a wealth of data that can be mined for valuable opinions – with implications for companies and national security agencies alike. Web 2.0 companies need to better leverage and monetize the huge volume of opinions expressed, successful product companies must constantly monitor where they stand online and government agencies need better tools to tap this valuable source of intelligence data.
SentiMetrix software enables companies to analyze and capitalize on the explosion of individual opinions expressed online — in traditional and new “social media” sites, blogs, online discussions, customer generated ratings, etc. SentiMetrix provides precise, real-time quantitative data on user opinions. The system’s highly accurate sentiment analysis engine leverages patent pending algorithms that have been independently validated. SentiMetrix software provides precise sentiment scoring, attribute level opinion analysis and supports nine languages.
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