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Opinion Tracking in the Web 2.0 World

The world has fundamentally changed as the Internet has become a universal means of communication and the dominant force in advertising and brand management. The blogosphere is a huge “echo chamber” for individual opinions and online social networking is influencing every aspect of life.  Word of mouth marketing is increasingly driving purchasing decisions, brand loyalty and customer attitudes.  The Internet contains a wealth of data that can be mined for valuable opinions – with implications for companies and national security agencies alike.  Web 2.0 companies need to better leverage and monetize the huge volume of opinions expressed, successful product companies must constantly monitor where they stand online and government agencies need better tools to tap this valuable source of intelligence data.

SentiMetrix software enables companies to analyze and capitalize on the explosion of individual opinions expressed online — in traditional and new “social media” sites, blogs, online discussions, customer generated ratings, etc. SentiMetrix provides precise, real-time quantitative data on user opinions. The system’s highly accurate sentiment analysis engine leverages patent pending algorithms that have been independently validated.  SentiMetrix software provides precise sentiment scoring, attribute level opinion analysis and supports nine languages.