Government

Human intelligence and analysis has never been more mission critical to homeland security.  The staggering volume of data in the blogosphere, news sources and internal databases necessitate some automation.  Our sentiment tracking software has a proven track record of accuracy.   By tracking hot topics in real time and in in multiple languages,  your organization will be ready to predict future scenarios and be ready before they happen.

There are many areas where such automated service is invaluable:

•    Supporting counterterrorism efforts.  Analysts utilizing the SentiMetrix toolset can quickly search through hundreds of thousands of blog posts, looking for chatter on possible subject targets and note changes in sentiment toward aforementioned targets.  This findings can be used to identify possible terrorists or sympathizers, alert local law enforcement authorities and gauge the overall threat levels.
•    Identifying opinions towards the US, US policies and initiatives. The US Defense Department and intelligence community can monitor the sentiment towards the US and US government officials and institutions in the foreign press and in foreign blog postings.  This will help the US government shape social communications both with that country’s leaders, as well as with interested parties in that country who may hold differing views.
•    Tracking opinions towards “friends” of the US. The US DoD is involved in major operations in many parts of the world.  The ability to check on strength of sentiment towards its allies is critical – if rhetoric towards allied leaders turns increasingly negative, the ability to recognize this in real time and mitigate it through other moves may be critical in saving lives.
•    Anticipating election results and implications. The potential outcome of democratic elections in foreign countries is a source of major concern to the US. Will the elected leaders be sympathetic to US efforts? Will they pull back from support for the US in certain areas, or will they provide additional backing to other areas? What are the local factors that cause them to support or oppose US policies?   Anticipating who will win a future election is a major aspect of planning US foreign policy towards a country.

SentiMetrix technology has unique advanteges making it the right choice for national secutity applications:

-    Real time scoring of sentiment pertaining to a specified object;
-    Sentiment scoring capability is available in nine different strategically important languages:  English, Spanish, French, German, Italian, Russian, Chinese, Arabic and Korean;
-    Implied sentiment, derived from contextual analysis in its language of origin;
-    Fine grained scoring of sentiment that does not just classify sentiment as positive/neutral/negative, but provides a continuum of scores between -1 (“maximally negative”) to +1 (“maximally positive”) allowing detection of relatively small shifts in opinion;
-    Determined by two different analysis groups (commercial and government) to be as accurate as human analysis in less time and with fewer emotional “biases”.